maybe.for.you. ™ Interactive Brand Experiences

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Our Process

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• Strategy Imagining your brand experience
• Information Architecture Defining your project objectives
• Creative Design Turning pixels into perfection
• Technical Development Making the virtual a reality

Strategy

Imagining your brand experience

The Strategy phase is all about research, which allows us to get an accurate assessment of our client's business objectives, the intended audience, and the unique challenges the project presents. We do a little field work—interviewing employers, talking to marketers—while we take a look at your existing site, review the competition, and look over traffic analytics. By the end of the strategic phase, we will know what we need to do, and how we need to do it.

Information Architecture

Defining your project objectives

During Information Architecture we map out the all the pages and subsections of your site in order to figure out what goes where. First we map out how the entire website is organized (the "site map"), then we sketch out how the content will appear on each individual page ("wireframes"). These deliverables will act as a blueprint for the entire project. Programmers and designers will refer back to these documents during the design and development phases. At the end of this phase, you'll have a sense of how everything will flow and function.

Creative Design

Turning pixels into perfection

Step three in our process is Creative and Information Design, where we determine the actual look and feel of your project. This goes way beyond font and colors—everything from tone of the tone of the story to the user's experience has to be designed, and it all needs to come together harmoniously. We create compositions ("comps") which act as a sort of snapshot of what the project will look like to the average user. At the end of this phase, we deliver the comps to our client, editing and tweaking the design until the client is satisfied.

Technical Development

Making the virtual a reality

After extensive planning, it's time to begin the physical construction of your website. During Technical Development, the final stage of our process, we assemble and construct the project's site structure, content, visual design, and interactive components. Once these are all in place, we go through several rounds of testing and Quality Assurance to review the code and the content, cleaning up any overlooked imperfections. Once this is finished, we will deliver the files to the client and answer any technical questions they may have.

From inception to interaction, we're with you every step of the way.

Greatness isn't achieved by accident—it's the result of planning. For us, the process of building a website or an application is about preparation. Asking questions. Generating ideas. Brainstorming. These are the things that make innovation happen. From the physical appearance of the product to usability concerns, every detail needs to be perfect. Perfection might not be possible, but it doesn't keep us from trying.

Our process has been organized into four main stages. Each step of our process is precisely planned, communicated, agreed upon, and documented by the project team. We work closely with our clients and their teams to create clear lines of communication and to establish realistic expectations for deliverables. As a result, there are never any surprises.

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