With fashion as with web design, good collaboration is a perfect fit
Project
Corporate Website
Agency Partner
Technologies
- Flash
- ActionScript 3.0
- XML
I Need My PVH
By incorporating a video player that acted as a PVH "channel," visitors were able to get a sleek, sophisticated interactive experience. Viewers were immersed in the PVH brand, and the widget was able to function seamlessly with the website's design.
In the world of fashion, there are few bigger players than Philips-Van Heusen, the parent company of a dozen fashion houses from Calvin Klein to IZOD. When PVH decided to overhaul their corporate website, it was a correspondingly bigger-than-life project.
Working with Armchair Media, our designers and developers went over the different ways we could create an immersive, fully-branded online experience. PVH had envisioned a visual experience with strong images, strong branding, dark backgrounds, and rich colors. The site needed to be full branded and experiential, yet function seamlessly across browsers and operating systems. The site also needed to perform and load quickly and consistently for a solid brand experience for all users. We decided the best way to accomplish this while maintaining an elegant grid design was by combining Flash widgets within a XHTML/CSS/JavaScript framework.
Our responsibility was developing standards-compliant website code with branded UI elements and developing two Flash widgets to display dynamic visual content within the website: a full-screen branded video player and an interactive map. Animation style and interaction for the map blended harmoniously with the design for the rest of the site, while the full-screen video player provided an immersive video experience acting as more of a video channel in and of itself, rather than a side feature of the site.
