Design thinking has been proven to deliver an ROI of 85% or greater while reducing the time of bringing the right products, experiences, and systems to market.

Business & Enterprise Software.

Using human-centered design, MaybeForYou ensures business software is as user-focused, engaging, and delightful as today’s leading consumer applications.

Consumer Products & Experiences.

Leveraging behavioral science with customer experience insights, MaybeForYou designs engaging digital products and innovative services that connect people to your brand.

Industries We’ve Worked With.

Our expertise for delivering value with design isn’t limited to a single industry or vertical. MaybeForYou partners with world-class teams across multiple markets, combining design thinking with their industry knowledge to solve complex challenges and connect people through design. Some of the industries and teams we’ve helped include:


CINC Systems, Dinova, EpiCity, ESI, Jamestown, RightPath, SAI Global, Talon


College Board, Full Sail University, Oregon Health & Science University, UMass Amherst

Financial Services

Bank of America, Dash, Harmony Analytics, Node40, Transcard, Western Credit Union

Health & Wellness

The CDC, ComplyRX, Diasyst, Emory University, Given Imaging, MiRus, Upstream.

Government & Non-Profit

Center for Arts Education, Fistula Foundation, New American Economy, NATO, Shell Foundation

Media, Sports & Entertainment

Clear Channel, CNN, Comcast, Disney, NBA, PGA of America


Amazon, Case-Mate, CoStar Group, Lowe’s, Mohawk Group, Microsoft, Transitions

Travel & Hospitality

Budget, Delta, IHG, Innovata

What We Do.

MaybeForYou provides a range of research, product management, and design services to help you and your team create innovative solutions that are impactful for your users and your business.

User Research.

Through qualitative and quantitative research, we investigate human behavior to learn how people interact with your organization. Allowing us to design solutions, and inspire teams, based on facts rather than assumptions.

Product Strategy.

Leveraging a human-centered design approach, we'll help you define both the right solution and the right way of executing it. Aligning your team, stakeholders, and the organization around what we're building, who we're building it for, and why.

Experience Design.

Combining User Experience, Interaction, and Visual Design we help you bring new products and experiences to life. Ensuring every interaction a person has with your organization is on brand, engaging, and easy-to-use.

Design Leadership.

Helping inject design thinking into how you do business. Through hands-on assistance, mentoring, and workshops, we’ll help level up and scale the way your team concepts, validates, and brings ideas to market.

MaybeForYou is fabulous to work with! A team of utmost professionals who have brought not only engaging creative and custom digital solutions to projects for Emory University and the CDC but provided insightful business strategy as well. An absolute pleasure to work with – I highly recommend Michael and his team!

Linda Bair

Owner & Principal,

Bair Tracks & Company

If you’re looking for a team to assist with your next digital product or service, look no further than MaybeForYou. An incredible team of strategic thinkers, problem solvers, and creatives that are a pleasure to work with, detailed in their follow-through, and produce solid results! Two thumbs up!

Mike Wittenstein

Founder, Managing Partner,


Node40 turned to MaybeForYou for help refining our software’s storyline. MaybeForYou has a well-defined process that facilitates collaboration between our team of software developers and their team of user experience experts. We consider MaybeForYou a vital component of our core team!

Perry Woodin

Chief Executive Officer,


After a lengthy vendor selection process we chose MaybeForYou based on their depth of knowledge and creative problem-solving skills. The team was able to understand our issues and present solutions that were best for our business and our users. The entire process was painless and the final product exceeded our expectations!

Adam Hood

Manager of Campaign Operations and Analytics,


Over the years ESI has developed a partnership with MaybeForYou that has touched a wide range of key initiatives. MaybeForYou’s purposeful approach – in terms of researching the needs and objectives of various stakeholders and establishing a deep understanding of the challenges faced by our organization has been a central theme to our success.

Will Pinkston

President & COO,

Engineering Systems, Inc.

MaybeForYou has done a terrific job in helping us build multiple applications that standardize and improve our processes across the entire company. The team at MaybeForYou provides excellent customer service and deliver a top-notch product.

Eric Pederson

Senior Artifacts Administrator,

Engineering Systems Inc.

MaybeForYou helped us develop a fully automated loyalty program from the ground up. The knowledgeable team at MaybeForYou was very detail-oriented and extremely organized, making the entire process smooth and easy. We are thrilled with our new program and the results it is driving.

Jennifer Gelder

VP, Marketing,