Starting With The Most Basic Needs
Over the past decade, MaybeForYou has partnered with Jamestown to completely transform the way they leverage technology to streamline operations, communicate internally, foster engagement, and train employees around the world. Borrowing from Maslow’s Hierarchy of Needs, MaybeForYou designed a strategy to build a platform that would grow with Jamestown, continuously evolving, and addressing employees’ behavioral needs.
As in Maslow’s pyramid, the first version of the platform had to address the most basic needs of the organization. Providing a single location employees could log in to access key information on offices, properties, departments, policies, and procedures, while providing a starting point to access multiple third-party applications. We made all of of this accessible via Single Sign-On, allowing employees to simply log into their computer to access the majority of the tools and systems they work in on a daily basis.
Building Belonging And Community
The next version continued up the hierarchy to begin to address the psychological needs of the organization. We focused on connecting, training employees, and sharing accolades such as promotions, birthdays, work anniversaries, and also highlighting major accomplishments to create an overall sense of belonging and making them feel like a part of a larger community.
Later versions continued to build on our original strategy, providing features such as social sharing, integration into their properties’ social media feeds, company kudos, and outlets where employees could share and contribute to innovative ways of moving the company forward. All helping to motivate employees and encouraging the collective company in becoming the best that it can be.
A Continuous Evolution Across The Organization
With every release since the platform has continued to evolve to become more automated, integrated, and completely replace countless older, more expensive, and less efficient software and business processes. Housing everything from conference room booking and meeting scheduling, to a full-featured learning management and document management system. Today, Jamestown Connect is the one-stop for virtually all digital activities employees need access to on any given day.
At the heart of great design is a desire to meet the real needs of real people. By listening to not just the needs of the company, but also understanding the behavioral traits and motivations of the employees, we were able to come up with a way of working that capitalized on building a culture that put Jamestown people at its center.