Gamification Done Right
After talking with and shadowing users, it became apparent we’d need something to compel users to get started with the application. Gamification, a marketing technique to encourage user engagement, was identified as the perfect solution for creating a sense of friendly, encouraging competition and camaraderie that would get employees hooked on using the application.
By participating in monthly health awareness campaigns and logging information such as weight, food, and activity, employees earned points that could be redeemed for awards — ranging from water bottles to fitness devices to wellness retreats. As employees started participating to earn each rewards, they began to see and feel the positive effects of investing in a healthy lifestyle! Creating a positive loop that encouraged them to keep participating, learning, eating healthier, and becoming more active.
A Momentum-Creating Experience
Every element of the experience, from the micro-interactions with the application to the emotions a user felt by succeeding with improving their health, could only be designed because of the empathy we gained from understanding the user’s, their goals, and things that motivated them to get started on this journey.
The result is MyLifetrack, an application that was not only enthusiastically adopted by employees nationwide but also highly praised by the corporate world.
The success of the application has led to earning the program several awards in employee engagement, health, and fitness, including the Gold Winner for the Best Employers for Healthy Lifestyles Award, the Excellence in the Workplace from the Tobacco Control Award, the Start! Fit-Friendly Companies Innovation Award, and the CDHC Superstar Integrated Care: Wellness & Disease Management Award.
