Leveraging the power, simplicity, and connectivity of the iPad, MaybeForYou helped Mohawk Flooring digitally transform the customer experience of carpet sales.

Overview

Mohawk Group is the commercial flooring division of Mohawk Industries, the largest floor covering manufacturer in the world. Working in collaboration with our friends at Leap, MaybeForYou helped create an iPad Application to completely transform Mohawk's sales process.

When shopping for carpet for your home, you typically walk into your nearest carpet store, browse around, and take home a few samples to see what would look best with your decor. When you're shopping for an office complex or corporate building though, the process is a little different. Typically, a sales representative comes to you, bringing along large books filled with samples for you to look through. For decades, this was “how things were done.” While effective, it wasn't the most efficient process.

Client
Mohawk Group
Agency Partner
Leap Communications
Area of Focus
Business & Enterprise Software

TL;DR.

  • Designed and developed a native mobile application to modernize the sales process, streamline data entry, and provide better sales analytics.

Services Provided.

  • User Research
  • Stakeholder Interviews & Workshops
  • Product Strategy
  • User Experience Design
  • User Interface Design
  • Prototypes & Testing
  • Technical Development & Integration
  • Native Application Development

Learn More About Our Services

Process.

Discover

Discover

Define

Define

Design

Design

Develop

Develop

Deliver

Deliver

Designing A Digital Experience For A Highly Physical Product

As iPads started to gain traction, Mohawk had an idea that could condense a car trunk filled with carpet samples into a single device. By taking advantage of advances in mobile devices like the iPad, they could cut down on the materials salespeople needed to haul around, speeding up the time it took to get new products out into the field and providing better sales data to impact future design and manufacturing decisions.

This is where MaybeForYou came in, to help turn this idea into a reality. Starting with our Discover Phase, we spent time understanding both the needs of the organization and learning what a sales person’s typical day entailed. This provided us with the knowledge to figure out what features would actually be useful in the application and map out a solution that would best fit into the sales process.

Simplifying The Sales Process, Without Losing Physical Features That Matter

The final application allows sales representatives to use their iPads as a central part of the sales process. They’re able to work with customers to easily narrow down options based on floor type, color, pattern, cost, etc. and then quickly order samples to be delivered to a customer’s office within a few days. This helps employees turn around cost estimates much more efficiently, leading to more purchase orders being placed, faster. By integrating the application with Mohawk’s CRM and fulfillment systems, we also reduce the number of data entry errors that were common in their old systems.

And trust us when we tell you the application works! Due to an unfortunate miscommunication during a usability testing session, over seven pallets of carpet samples were shipped to our office, after their fulfillment team mistook our test orders for real ones! We never said we’re perfect, but we can build a great, easy to use, and well-tested app that gets the job done!