Sharing Without Overwhelming
It’s easy to simply present data in a lot of beautiful charts. Although NAE’s data needed to be easy to understand, comparable, accessible, and function seamlessly across an array of devices. Also, due to the vast amount of data NAE collected, had to be presented in a way that wouldn’t feel overwhelming to the user. Finally, we wanted an interface that would encourage exploration, allowing people to drill down into specific data points and cities that sparked their interest or that they had a connection with.
During our discovery phase, we uncovered the importance of allowing the application to show a comparison between cities. Allowing people to see how cities of different sizes, and in different geographic regions, compared and contrasted with one another.
Learning that a lot of the data would make its way onto other websites, articles, and reports, we also designed a way of sharing individual statistics that enable people to embed them into their own experiences while keeping them consistent with NAE’s brand and in sync with NAE’s data.
Beautiful Storytelling With Data
In the end, we were able to design a beautiful storytelling platform that strikes the right balance between data, imagery, and copywriting. Thanks to the robust backend, NAE now has a foundation for highlighting key findings on their new platform for years to come. Enhancing their mission of growing our economy and creating jobs for all Americans.