The experience we created is about more than just how data looks on a screen. It’s about making the data approachable at a human level, and providing ways of using data to tell a story and connect people with information that is meaningful and insightful to them.


New American Economy is a bipartisan research and advocacy organization fighting for smart federal, state, and local immigration policies that help grow our economy and create jobs for all Americans. They engaged our good friends at Briteweb for help with creating an online experience focused around beautiful data visualization and using data to help spread awareness.

MaybeForYou was brought into the project to help with the overall strategy, architecture, user experience, and interface design of the tool. After measuring local policies and socioeconomic outcomes, NAE had ranked America's 100 largest cities on how they were doing with immigration reform. Our challenge was to find the best way to visualize this data in a way that enlighten users and inspired them to continue taking action, while not accusing or disparaging lower-scoring cities.

New American Economy
Agency Partner
Area of Focus
Consumer Products & Services
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  • Helped define the strategy of a platform that uses data to highlight immigration policies and socioeconomic outcomes in major cities throughout the US.
  • Designed the user experience to present data in a usable, compelling, and engaging way across desktop, tablets, and mobile phones.

Services Provided.

  • User Research
  • Landscape Analysis
  • Product Strategy
  • Product Design
  • Information Architecture
  • User Experience Design
  • User Interface Design
  • Prototypes & Testing
  • Creative Direction

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Sharing Without Overwhelming

It’s easy to simply present data in a lot of beautiful charts. Although NAE’s data needed to be easy to understand, comparable, accessible, and function seamlessly across an array of devices. Also, due to the vast amount of data NAE collected, had to be presented in a way that wouldn’t feel overwhelming to the user. Finally, we wanted an interface that would encourage exploration, allowing people to drill down into specific data points and cities that sparked their interest or that they had a connection with.

During our discovery phase, we uncovered the importance of allowing the application to show a comparison between cities. Allowing people to see how cities of different sizes, and in different geographic regions, compared and contrasted with one another.

Learning that a lot of the data would make its way onto other websites, articles, and reports, we also designed a way of sharing individual statistics that enable people to embed them into their own experiences while keeping them consistent with NAE’s brand and in sync with NAE’s data.

New American Economy City Index Mobile App
New American Economy City Index Mobile App

Beautiful Storytelling With Data

In the end, we were able to design a beautiful storytelling platform that strikes the right balance between data, imagery, and copywriting. Thanks to the robust backend, NAE now has a foundation for highlighting key findings on their new platform for years to come. Enhancing their mission of growing our economy and creating jobs for all Americans.