A well-grounded strategy should be rooted in a deep understanding of your users, making it easy to execute as a team and providing a foundation for generating innovative ideas that create value for your business and the people that use your products and services.

You’ve surely seen it, and may even have first-hand experience with it, an organization launches a new product, service, or customer experience that just doesn’t hit the mark. It doesn’t resonate with people the way they thought it would, and they struggle to understand why.

More often than not, this is because the team executed from a strategy that wasn’t fully understood, didn’t revolve around their users’ needs, or unfortunately, both. It’s easy to generate ideas and put a plan in place, but without an understanding of your business goals, your user’s behaviors, and a clear vision of where you’re wanting to go, it’s incredibly difficult to ensure those ideas lead to actual business results.

This is where a design-centered approach can help. By leveraging design thinking and human-centered design activities, MaybeForYou can help you eliminate as much guesswork and risk from the process as possible. Putting empathy and an understanding of human behaviors at the center, we’ll work outward to find the right balance between what’s feasible and viable for your organization, and what motivates and satisfies your users.

This information is distilled down into a strategy that is easy to digest and provides a clear understanding of what should matter most to everyone on the team. Planting a flag we can then work our way backward from, to design action plans, execute on our ideas, and envision future solutions that are grounded in practicality and insight for both your users and your organization.

So before you go out and build anything, let us help you ensure you’re building the right thing.

Fig. Design Innovation

Methods, Tools, & Activities.

Our strategy and innovation services help correctly frame your problem and focus on your vision of the future. Providing a range of options to design strategies that revolve around your users and lead to innovative experiences and digital solutions for your business.

Opportunity Identification

One of the first steps in building a new product is ensuring you’re starting in the right direction. We’ll look at multiple factors in your business, market, and with your users, to identify new opportunities and generate ideas that capitalize on them.

Experience Vision & Mapping

Putting technology aside, we’ll help you envision how people will experience your products or services in the future. Providing a “flag in the sand”, all teams can get behind and reference when making decisions about the solution.

Service Blueprints

Looking at how the services in your organization are delivered, we’ll identify cross-functional relationships and align front-stage (external) and back-stage (internal) processes. Helping streamline and improve gaps that lead to better employee and customer experiences.

Journey Mapping & User Flows

Mapping out the interactions a person has with your product or service, we’ll provide a holistic view of the process they go through to accomplish their goals. Identifying areas of improvement and where processes need to be streamlined to minimize pain points.

Product Positioning

Looking across a variety of factors: business goals, user needs, and market conditions, we’ll help you identify what your product or service needs to achieve, who it should be targeted at, and how it should be positioned to distinguish it from your competitors.

Customer Experience Strategy

Focused on the overall perception a customer has with your organization, we’ll put together a plan to improve the experience a person has across all touchpoints with your products or services. Leading to an increase in customer loyalty and overall satisfaction.

Roadmaps & Prioritization

We’ll help you develop a plan and outline the initiatives that are needed to execute on your strategy and improve your products and services. Providing a high-level summary and evolution of your product or service over time.

End-To-End Design Services.

From research to execution, MaybeForYou provides user-focused end-to-end design capabilities for helping to turn your ideas into measurable business results.

Ways We Can Work Together.

Rather than a one-size-fits-all solution, MaybeForYou offers three methods of working together based on the unique needs of your project and team.


For projects with a targeted mission and deadline, our project-based approach is a perfect fit. Based on our design methodology this is an end-to-end solution for bringing ideas to reality.

Fractional & Retained Services.

For organizations needing to augment and scale your existing team, our fractional and retained services model provides ongoing research, strategy, design, and leadership support.

Workshops & Trainings.

From workshops and Design Sprint facilitation to consulting services around specific aspects of the design process, we help your team improve the way they concept, design, and build products.