During our discovery phase, in which we conducted interviews with staff from all departments of the organization, we learned two important things: (1) the type of information the company hoped to communicate; and (2) information was spread across more than 20 different applications and tools.
It, therefore, became clear that a critical component of the platform would be to provide a central location for employees that all information could be aggregated into.
We also noticed that there was a strong desire for employees to learn more about each other, the departments within the organization, and the properties Jamestown owned, managed, and operated. Employees also wanted to share social posts and general information to help foster a community.
Working with the IT, HR and marketing teams, we put together a multi-release product strategy. Splitting the platform into multiple versions allowed us to gain valuable input into features and functionality as we observed employees engaging with it.
Over five versions, we built out a company directory, integrated with day-to-day business tools such as SharePoint and UltiPro, developed a conference room scheduling tool, added an in/out board, and expanded training from a portal into a full-fledged Learning Management System (LMS). The most recent release focused on building a sense of community and connection among team members by giving them the ability to share and comment on videos, news stories, quotes, and other user-submitted content.