Health & Wellness Application.

Together with the team at Summit Marketing, MaybeForYou helped Lowe’s employees lead a healthier lifestyle with the MyLifeTrack mobile application.

Lowes Health App

The Challenge

When Lowe’s, the second-largest hardware chain in the United States, decided to put together a health and fitness program for their 200,000+ employees, they partnered with Summit Marketing and MaybeForYou.

Working with such large employee base, the application needed to scale effectively and support a wide range of devices. Lowe’s wanted a system that could track health information through personal food journals, weight, and fitness logs, as well as provide educational information in the form of articles and interactive quizzes.

After talking with users, we also decided to integrate a reward system, to encourage friendly competition, promote participation, and keep employees engaged.


  • User & Stakeholder Interviews

  • Information Architecture

  • Product Strategy & Roadmaps

  • Wireframes & Interactive Prototypes

  • Mobile Application Design & Development

Lowes Health App Wireframes

The Process

After working with the team at Summit to define the overall strategy of the product, we built out the mobile application while Summit worked on the reward system.

Taking great care to ensure the application was intuitive and easy to use for employees from a wide range of backgrounds, we conducted a series of usability tests to gather feedback and improve the experience.

Once the final version was developed, tested, and approved by the leadership team at Lowe’s, we helped with a nationwide rollout for all 12,500 locations.

Lowes Mobile Application Lowes Mobile Health App Lowes Mobile Health Application

The Results

The result is MyLifeTrack, an enterprise mobile platform that was not only enthusiastically adopted by Lowe’s employees nationwide but has been highly praised for its ability to improve health and fitness within the workforce.

The program has received numerous employee engagement and health and fitness awards, including the Gold Winner for the Best Employers for Healthy Lifestyles Award, the Excellence in the Workplace from the Tobacco Control Award, the Start! Fit-Friendly Companies Innovation Award, and the CDHC Superstar Integrated Care: Wellness & Disease Management Award.

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